Walmart Connect Academy : Walmart Connect Academy (2024)

Training on Brand Shop and Shelf that covers how to set up and manage Brand Shop and Shelf pages on the Shop Builder platform in Walmart Connect Ad Center.

• Path
• Rating 5.0
• Credential

Walmart Onsite Display via the Walmart Ad Center - March 18, 2024

This webinar provides Walmart Onsite Display auction pricing best practices and optimization recommendations and includes a walkthrough of the platform.

• Video
• Rating 5.0

• Rating 5.0

Store Attribution for Sponsored Search

In this course, you'll discover how our Store Attribution metrics enables advertisers to measure the impact of their Sponsored Search campaigns on in-store sales, providing a more comprehensive view of their ROAS and helping them optimize their advertising strategies.

• Rating 5.0

• Path

Brand Shop and Shelf - Onsite Display - March 7, 2024

This webinar includes a dive deep into Brand Shop and Shelf, how it complements our current Walmart Connect portfolio, high level competitive insights, and more.

• Rating 5.0

This webinar includes a dive deep into Brand Shop and Shelf, how it complements our current Walmart Connect portfolio, high level competitive insights, and more.

• Rating 4.3

All Campaigns page and out-of-budget functionality

This course will teach you about the functionalities and features (including out-of-budget) within the All Campaigns page which lets you access Sponsored Search advertisers, analyze, strategize and optimize multiple campaigns efficiently from a single page.

• Duration 15m
• Rating 5.0
• Beginner

This webinar is designed to help you to learn about auction pricing best practices and optimization recommendations for Walmart Onsite Display campaigns.This webinar and Q&A covers Walmart Onsite Display auction pricing best practices and optimization recommendations.

• Duration 50m
• Rating 5.0

All Keywords for campaign optimization

The All Keywords page found under Campaign Management in the left-side navigation lets you, our Sponsored Search advertisers, analyze, strategize and optimize multiple keywords efficiently from a single page.

• Duration 10m
• Rating 5.0
• Beginner

Watch this webinar to learn about the transition to auction pricing for all Walmart Onsite Display campaigns. In April 2024, Walmart Connect will move to fully programmatic and transition to auction pricing for all Walmart Onsite Display campaigns. This webinar...

• Duration 40m
• Rating 5.0

Auction pricing for Walmart Onsite Display - Feb 8, 2024

Watch this webinar to learn about the transition to auction pricing for all Walmart Onsite Display campaigns.In April 2024, Walmart Connect will move to fully programmatic and transition to auction pricing for all Walmart Onsite Display campaigns.This webinar...

• Duration 40m
• Rating 5.0

This webinar was presented on January 30th, 2024 to managed serve advertisers to learn about the transition to auction pricing for all Walmart Onsite Display campaigns. Presentation deck is included as a downloadable below. In April 2024, Walmart Connect will...

• Duration 50m
• Rating 5.0

Walmart Connect Academy Ad Certification in Walmart Onsite Display

Training on Walmart Onsite Display advertising that includes platform overview, media planning, campaign building, creative assets, and reporting capabilities and optimizations.

• Path
• Rating 5.0
• Credential

This course is applicable for the general availability (GA) phase of the Sponsored Videos launch and will take approximately 15 minutes to complete. There is a 10-question quiz at the end that you are required to pass to receive credit...

• Duration 15m
• Rating 5.0
• Beginner

Display Training for Client Agencies

Welcome to our comprehensive learning path for our display trainings. By following this learning path, our client agencies can develop the expertise they need to understand Walmart displays and how they enhance the shopping experience and drive business results.This...

• Path
• Rating 5.0
• Beginner

This course introduces dynamic bidding for Sponsored Products - a smart bidding feature designed to save time and effort, optimize bid prices to help boost conversions and optimize ad spend.You'll learn about what dynamic bidding is, how and when...

• Duration 15m
• Rating 5.0
• Beginner

Lookalike targeting for Display campaigns

This course contains the steps that walk you through how to create a Lookalike audience.This course is intended for ourexternal partners.

• Duration 10m
• Rating 5.0
• Beginner

Training on Sponsored Videos advertising from planning through optimization--including elements such as product eligibility, creating and uploading video assets, campaign creation, performance optimization and reporting options.

• Path
• Rating 5.0
• Credential

Walmart Connect Academy Ad Certification in retail media

Foundational knowledge on Walmart Connect’s retail media advertising solutions, including onsite, offsite, in-store and omni capabilities.

• Path
• Rating 4.9
• Credential

Training on Sponsored Brands advertising from planning through optimization--including elements such as product eligibility, targeting techniques, bids, budgets, images, ad groups and reporting options. 

• Path
• Rating 5.0
• Credential

Walmart Connect Academy Ad Certification in Sponsored Products

Training on Sponsored Products advertising from planning through optimization--including elements such as goal setting, ad placements, bids, budgets and reporting.

• Path
• Rating 5.0
• Credential

Display Auction is a significant advancement in Walmart Connect media buying that lets you bid on available Walmart Onsite Display inventory, then quickly and easily launch and manage your own campaign. This webinar walks you through all aspects of Display...

• Video
• Duration 45m
• Rating 5.0
• Beginner

Variant bidding

This course introduces variant bidding and how it enables advertisers to promote any item within their catalog for their Sponsored Products campaigns.This course is for an external learner.

• Duration 15m
• Rating 5.0
• Beginner