What does your car colour say about you? A psychologist reveals all (2024)

Believe it or not, it's not just the make and model of our cars that reveal a lot about our personalities, but colour choices too. Psychologist Lee Chambers for USwitch explainsthe true personality traits of motorists, with some surprising results - read on to discover what your car's colour says about you...

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Black cars

Those who drive black cars tend to ooze sophistication and have great style. They also appreciate control, but often take a reserved approach, avoiding any unnecessary drama. In 2020, black cars were officially the second most popular new car colour in the UK.

What does your car colour say about you? A psychologist reveals all (1)

The super stylish Polestar 2 is electric, too

The Polestar 2 is a stunning five-door hatchback from Volvo's new all-electric sister brand, new for 2021. Taking on the Tesla Model 3, it blends kerb appeal with practicality and performance, plus Scandi chic inside. Its 78kWh battery pack and two electric motors result in a 0-62mph time of 4.7 seconds, yet it has an impressive range of 292 miles.

Grey/silver cars

Grey or silver car owners are described by Lee as having a sensible nature, often considering practicality over desire. You can also expect them to keep their word as they are very reliable and tend to conform to society, often shying away from the spotlight. For the third year in a row, grey was the most popular new car colour in the UK, with silver at No 6.

What does your car colour say about you? A psychologist reveals all (2)

The Kia Stinger GT S is a fast family hatchback

If you're looking for a stylish fastback that stands out from the crowd, then the new Kia Stinger GT S could be right up your street. Powered by a throaty 3.3-litre V6, it's fast, fun, well equipped and spacious, yet comes with Kia's seven-year warranty for extra peace of mind.

Gold cars

Owners of gold cars are traditional, so they tend to stick to what they know, rather than trying new things. Those who fancy gold also love comfort and can’t resist a little glamour. However, gold cars are one of the least popular new car colour choices.

What does your car colour say about you? A psychologist reveals all (3)

The uber-luxe Bentley Flying Spur

If you've just won the lottery, then you'll probably splash out on a luxury car and the all-new Bentley Flying Spur is one of the best. Looking especially opulent in gold, this gorgeous limo is capable of effortless performance and it's priced from £168,300.

MORE: Celebrity children who drive cars cooler than yours

White cars

Psychologist Lee reckons white car drivers tend to be clinical, highly organised, and strive to achieve a high status within society. According to the latest official figures from the Society of Motor Manufacturers and Traders (SMMT), white was the third most popular new car colour in the UK in 2020.

What does your car colour say about you? A psychologist reveals all (4)

Looking chic in white, the new SEAT Leon is great value for money

A new rival to the Ford Focus, Vauxhall Astra and Volkswagen Golf, the latest SEAT Leon offers good looks, value for money, space, loads of standard kit and sharp handling. Available with a range of efficient petrol and diesel engines, there's also a plug-in hybrid version which can travel electric-only for more than 30 miles with zero CO2 emissions.

Yellow cars

It probably comes as no surprise to hear that yellow car drivers often have a sunny nature. They are bursting with energy and always look on the bright side of life. However, yellow is not a popular new car colour, just squeaking into the Top 10 at No 9. In 2020, just 0.4% of new car buyers choose a yellow motor.

What does your car colour say about you? A psychologist reveals all (5)

Suzuki Swift Sport - sporty AND eye-catching!

If you love yellow and you're looking for a hot hatch, then the Suzuki Swift Sport in eye-catching Champion Yellow could be the car for you. Sporty and fun to drive, it's also efficient thanks to its hybrid engine which is capable of up to 50mpg.

Red cars

Broadly speaking, red car drivers are highly sensual and like to be the centre of attention. They are high-energy, dynamic, and love to socialise with new people, though there can be subtle differences between the various shades of red. In 2021, red cars accounted for almost one in 10 new registrations and were the fifth most popular new car colour.

What does your car colour say about you? A psychologist reveals all (6)

Hyundai i10 is a great choice for city dwellers

The dinky Hyundai i10 is one of the best city cars on the market and the latest version is better than ever. Offering improved space and top technology, it's also great value and comes with a tempting five-year warranty.

Blue cars

Safe, with an air of calm confidence and unlikely to be fazed, you can trust the driver of a blue car because they are likely to be faithful friends. Blue is the fourth favourite new car colour in the UK, accounting for nearly one in six registrations.

What does your car colour say about you? A psychologist reveals all (7)

The statement making Honda Civic Type R

We've chosen the awesome Honda Civic Type R, which comes in one of the most vibrant shades of blue on the market (Racing Blue Pearl). Offering on-road thrills and glorious OTT styling, yet without sacrificing comfort or practicality, it's a great value hot hatch statement.

Purple cars

People that drive purple cars wants to be perceived as original and unique - they love to make a statement and stand out from the crowd. However, purple is also one of the most unpopular new car colours on the market, but it is growing steadily in popularity.

What does your car colour say about you? A psychologist reveals all (8)

The McLaren 720S in Lantana Purple is one sporty motor

Purple may not be popular as a colour, but that hasn't stopped McLaren offering Lantana Purple as an option for its awesome 720S supercar. Priced from £219,500, its 4.0-litte twin-turbo V8 can propel it from 0-62mph in just 2.9 seconds and on to a top speed of 212mph!

MORE: 10 reasons to switch to an electric car - they might surprise you!

Green cars

Drivers who opt for a green car usually lead a well-balanced life and are extremely down to earth. They are grounded and humble, known for taking a very simple and understated approach to daily life. Green car drivers opting for darker shades tend to be more traditional than those choosing brighter greens. Green cars accounted for just 0.9% of new cars sales in 2020.

What does your car colour say about you? A psychologist reveals all (9)

The Ford Puma is one of the UK's most popular cars

Launched in 2020, the Ford Puma has quickly established itself as one of the UK's most popular new cars. The sporty new ST version is not only fast and a hoot to drive, but it's available in fantastic Mean Green.

Pink cars

Pink is the most unpopular car colour on the road. If you drive a pink motor, you’re definitely not one to shy away from the spotlight. You are bright, bubbly and bold - and have a heart of gold.

What does your car colour say about you? A psychologist reveals all (10)

The Nissan Micra C+C is pretty in pink

The Nissan Micra C+C from 2006 is still the most common pink car - and it's rare enough. These days the only newer pink vehicles you're likely to see on the road are cars that have been resprayed or 'wrapped' (covering your vehicle with a vinyl film in the colour or design of your choice).

What does your car colour say about you? A psychologist reveals all (2024)

FAQs

What does the color of your car say about you? ›

Other car colours

Purple vehicles usually belong to drivers who enjoy making a statement and being unique, while pink car drivers are even bolder. If you drive a pink car, there's a likelihood that you have a bubbly and outgoing personality.

What is the psychology of vehicle color? ›

Car colour psychology suggests that the colour of a vehicle reflects the owner's personality, with different colours associated with specific traits. This choice is influenced by personal preferences, cultural norms, and societal perceptions, such as black symbolising sophistication and white representing purity.

What is the psychology of blue cars? ›

Blue has a nature-friendly image, but when applied to cars, it has an intellectual mood. That's why blue is often used as a symbolic color of cars that require high-level technological skills. People driving blue cars tend to focus on expressing their individuality.

What does a gold car say about you? ›

Gold is synonymous with elegance. A popular choice for luxury vehicles, gold lets everyone know that you appreciate the value of your vehicle and want them to recognize it as well. Gold can also indicate happiness with your choice of vehicle.

What is the most desirable color for a car? ›

America's Most Popular Car Colors
RankColorPercentage Share
1White25%
2Gray21%
3Black20%
4Silver11%
8 more rows

What is the psychology of white cars? ›

White: Purity and Modernity

White cars are more likely to be driven by calm and happy motorists as they reflect sunlight, providing a sense of coolness and energy efficiency while also being easily customisable with accessories.

What is the yellow car theory? ›

If we change what we think about, what we notice in our surroundings will change. We call this connection between our thoughts and our attention "The Yellow Car Phenomenon." For example, when was the last time you saw a yellow car that wasn't a taxi? Maybe last week or last month?

What is the blue car stereotype? ›

There's a certain calm, faithful, credible, dependable concept of blue. [Owners of] sky blues are faithful and quiet, not overreaching. Friendly, but not effusively friendly."

What does a blue car symbolize? ›

Those in a blue car would like others to see them as dependable and even tempered. The darker the shade of blue chosen the more authoritative and confident the driver will want to appear. Driving Style : Will never enter into conflicts with other road users and will have a confident and decisive driving style.

What color makes a car look expensive? ›

On the complete opposite end of the color spectrum, you can go with a beautiful Eminent White Pearl. Its beautiful sheen will look immaculate, especially in the wintertime. White cars have a natural sense of luxury and classiness that can't be denied.

What car color has the best resale? ›

The color of a car can have an effect on its resale value. Many buyers choose to buy white, black, gray, or silver cars because they retain their value better. If your car is a flashier color, you may have difficulty selling it.

What does a silver car say about someone? ›

Silver: Futuristic, prestigious, elegant

“Silver has a rather cool, futuristic connotation, yet with a dash of preciousness,” says Eiseman. “Because anything that's a true metallic - like silver or gold - there is this perception that it's worth more. So this is not the kind of person who would be satisfied with gray.

What is the best color when buying a car? ›

Sticking to neutral colors like white, black, gray, and silver is the safest bet. But if you feel inclined to expand your palette, remember that bright blue, yellow, orange, or purple vehicles could put you at a disadvantage when selling or trading in your car.

What does a grey car mean? ›

Gray. Driving a gray vehicle indicates to the world that you don't prefer to stand out. These people are more about the status quo than they are about status themselves. Gray is also a color that represents compromise and caution.

What color says about your personality? ›

Favorite Color Personality Test: In a summary
Favorite ColorPersonality Traits
Work
RedYou are decisive, assertive, driven, and focused on the goals.
BlueYou are good at motivating and communicating ideas with people.
GreenYou love to learn new things and concepts. You abide by high morals while working also.
7 more rows
Dec 17, 2022

What car color is safest? ›

Overwhelmingly, white is considered the safest car color with the lowest risk of being struck. According to one study, white cars are 12% less likely to be in a crash than black cars, even during the day.

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